The photography book has been a central object in the cultural history of the last hundred years. So far, approaches to this device have equated it with the modern category of artwork, striving to find photographic specificity and attribute its product to an author. Through a situated perspective, this collection of essays seeks to establish new thresholds of reflexivity on the photography book. Far from a celebratory view, the texts gathered here aim to consider the forces at play in these objects, their particularities in Latin America and Spain, the current and future policies, and the potentials that we can expect from them. Thus, The Broken Spell articulates a new scenario for discussion, where the photography book is approached broadly as a social, cultural, and political device.