"In 'Coca Che,' images of the revolutionary Che Guevara, developed from a photograph by Alberto Korda, dialogue with photographs of Coca-Cola advertising, the soft drink invented in Atlanta in 1886 by a pharmacist. Che and Coca-Cola are two icons vying for prominence in the American subconscious. The former is emblematic of revolutionary thought, while the latter represents the American way of life. The juxtaposition of these images gives meaning to this photobook. The photographs in 'Coca Che' were taken in the 1960s and 1970s, a period during which Swiss photographer Luc Chessex lived in Cuba for fourteen years and traveled throughout Latin America. Author: Luc Chessex."