"Influenced by film noir, Friedman was an extraordinary photographer with a deep visual culture and a personal style that evolved and refined with each issue of the many fotonovelas he published in Idilio. Beyond the sugary romance typical of the genre, Friedman was able to create visual compositions with great narrative and symbolic power. Marked by their time, they also allow for contemporary reinterpretations, not only as a realistic record but through a fictional lens." - Curators: Facundo de Zuviría and Samuel Titan.

"Fotonovela" can be visited at the MALBA Museum until March 24, 2025.