A meeting about the exhibition and museographic design of the exhibition “Life is the Street” by Fernell Franco, together with Juan Lo Bianco. In this guided tour, the designer will guide you through the exhibition in Room 1 and share the creative process he undertook to design it:

The beginning of the project through the meeting with curator María Wills. Planning and coordination with the Larivière Foundation. Understanding Franco's work. Previous exhibitions. The search for the concept of the exhibition, its development process. Different versions of the idea. Decisions on the final body of work. The organization of the series, its scale, the information, and the visual narrative in space. Use of diverse resources. Production details. Final presentation.

Intended for designers, photographers, students, and the general public.

About Juan Lo Bianco, designer:

Since 1988, he has run his own design studio in Buenos Aires, specializing in visual identity programs for cultural institutions, art and photography book editions, and exhibition museography. He has curated numerous national and international design exhibitions.

In 2012, he received the Konex Platinum Award and in 2021 and 2023, the Argentine Good Design Seal. Some of his works are part of the Collection of the Museum of Modern Art of Buenos Aires, and his professional archive is part of the heritage of the IDA Foundation, Research in Argentine Design. He has served on the board of directors of the National Fund for the Arts in the Design discipline. He directed postgraduate courses at the National University of San Martín and the Bachelor’s Degree in Design and Visual Communication at the National University of Lanús. He is currently a research professor at the same university and heads its Ministry of Culture and Communication.

No prior registration is required for this activity.

We look forward to seeing you!