Consuegra, David

David Consuegra earned degrees in fine arts from Boston University and Yale, and he trained for a time under Paul Rand. A pioneer of contemporary graphic design in Colombia, he also served as a professor associated with the Universidad de Bogotá Jorge Tadeo Lozano, Universidad de los Andes, and Universidad Nacional de Colombia. He founded the magazines Nova (1964-1966, six issues) and Theory and Practice of Graphic Design (1982-1987, seven issues, the last dedicated to the work of Sergio Trujillo Magnenat) and was head of the graphic arts department at the Museum of Modern Art in Bogotá, for which he designed the logo. He created dozens of logos for other Colombian institutions and brands, many of which are still very present in the country's visual landscape. He also designed the typefaces Chorus, Negret, Museal, and Croydon. He authored numerous books—some brief, others voluminous—including a history of art (In Search of the Square, 1992), a treatise on typography (American Type Design and Designers, 2004), and two children's books (Once Three Times and The World of Colors, both 1983). Although David Consuegra's photographs never occupied a prominent place in his overall body of work and have rarely been exhibited, they reveal a keen sense of spatial organization and narrative strength.