Bixio y Cia.

After residing in Uruguay, Florencio Bixio, of Italian origin, arrived in the city of Buenos Aires in 1896. He had several photography studios in downtown Buenos Aires. His main house - Bixio y Cía. - was located at 185 Buen Orden Street (currently Bernardo de Irigoyen), where he dedicated himself to studio portraits using the techniques of the time: dry collodion negatives, albumin prints, and finally, gelatin-bromide. Along with photographers Merlino and Castiglioni, he owned the photography studios - Bixio y Merlino - at 752 Carlos Pellegrini Street and - Bixio y Castiglioni - at 760, both operating from the mid-1900s until 1930 in the city of Buenos Aires. He passed away in Buenos Aires in 1933.

Florencio Bixio's photography studios stood out for their magnificent photographs of baptisms, communions, weddings, as well as printed photographs like "Post Cards" and portraits of entertainment industry figures. They perpetuated beautiful photographs of children of immigrants dressed up for carnivals, beach scenes, and more. In Buenos Aires, he specialized in portraits and in something that became fashionable in the 1920s: wedding photos taken in studios. Many artists visited his studio to have their photographs taken, including Agustín Magaldi, Eva Franco, Alfonsina Storni, among many others.

In Mar del Plata, Florencio Bixio was another preferred name among the discerning vacationers of the early 20th century due to the quality of his portraits. His busy shop on Rambla Bristol No. 138 attracted crowds of curious onlookers when, in January 1930, he exhibited striking photos of the sinking of the German cruiser "Monte Cervantes" in the shop windows. The ship sank off Ushuaia with 1200 passengers and 300 crew members. These photojournalistic images were specially sent to him by the magazine Caras y Caretas, of which he was also a correspondent.